The Chink In Your MBA Armor
What They Didn't Teach You About Customer-Market Efficiency Can Leave Your Company Defenseless
by Laszlo I. Nemeth
Hardcover | March 2002 | $24.95
Publisher's Weekly says: "Nemeth... ably highlights the failure of traditional accounting systems to gauge accurately a company's success."
Whether you are an investment banker, a CEO, a manager or an employee, this book will fundamentally change how you look at business.
The author makes a strong case for a new approach. He shows why, if a company is managed based on accounting data and financial information, it is virtually guaranteed that the performance of that business is considerably below its potential. You'll see how traditional concepts not only miss the critical drivers of performance, but they push companies in the wrong direction.
More...
|
